Notes on Verified Local Data

The businesses that win here aren't the loudest, only the most consistent.

Where Should the Clean-Up Begin?

Field	What to check	Frequency
Ground rules	Keep the description factual; the categories carry the relevance work.	each quarter
Complete company profiles	Don't submit to a new directory until the existing ones agree.	twice a year
Still open	Photograph or screenshot each profile before editing – reversions do happen.	every month

After you update. Record the canonical version of the list of services somewhere the operations team can find it.
Ground rules. A workable routine is to standardise at the begin of every quarter and log every change with a date.
Local search signals, briefly. Begin by pulling every existing record into one sheet before changing anything.
Before you correct. Handle the high-authority sources by hand and batch the long tail afterwards.
Business directories audit. Give one person the logins and one document the truth; ambiguity is what causes drift.

Outbound notes

Month 2 The order matters: audit first, then map, and only then submit anywhere new.
Month 1 Set aside time to check before each campaign rather than treating it as a one-off project.
Quarter 1 Keep a change log; six months on, no one remembers which field was edited or why.
Week 1 Work from the aggregators outward, since fixing a source fixes everything downstream.
Month 2 What follows from this is that check by phone or postcode lookup, not by memory, regardless of sector.